The 82nd Academy Awards were a referendum on what Oscar voters value, versus what moviegoers are willing to pay for.
The headline will be Kathryn Bigelow's stunning, groundbreaking achievement as the first woman to win Best Picture. But considering the Academy's concerted effort to expand the audience for this year's awards by opening up the Best Picture category to 10 nominees, maybe this broken record is more significant: The Hurt Locker is the lowest grossing movie in decades (possibly ever, if adjusted for inflation) to win Best Picture. ![]()
Director Kathryn Bigelow accepts her Oscar for The Hurt Locker
Two nights before the Oscars, I attended the Independent Spirit Awards, a less formal ceremony designed to honor lesser-known films, thereby bolstering the independent film community in the face of the Academy's total indifference to non-studio film. As the old joke goes, those who win at the Spirits are doomed to lose the same weekend at the Oscars. This year, it didn't quite go that way: winners at both events included Jeff Bridges, Mo'Nique and, maybe most surprisingly, Precious screenwriter Geoffrey Fletcher. ![]()
The Hurt Locker
In today's print edition of the Village Voice (and tomorrow's edition of the LA Weekly), you'll find a story I wrote on Daddy Long Legs, the second feature by filmmaking brothers Josh and Benny Safdie, which premieres at Sundance this week and is now available for rental on cable VOD. The film, starring Ronald Bronstein (the director of Frownland) and Frey and Sage Ranaldo (sons of Sonic Youth guitarist Lee), is based on the Safdie brothers' own childhood memories of their father, who at one point kidnapped the boys and moved them from Manhattan to Queens. In a crazy alternative marketing move for the indie film, a Daddy producer landed the brothers a spot on CNN's Campbell Brown show talking about familial kidnapping. Watch that above, and find out how you can watch the film on your cable system here.
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Ricki Stern and Annie Sundberg have made a name for themselves making documentaries (The Trials of Daryl Hunt, The Devil Came on Horseback, The End of America) that could be considered works of activism, in which charismatic victims of and witnesses to injustice offer evidence intended to raise not just the viewer's consciousness, but their ire. The pair thus did not seem like the obvious choice to tell the story of Joan Molinsky Rosenberg, the nice Jewish girl from Brooklyn better known as foul-mouthed comedienne/plastic surgery addict Joan Rivers.
Amazingly, Joan Rivers: A Piece of Work might be best understood as one of a piece with Stern and Sundberg's activist work. If the entertainment industry ain't exactly Darfur, it still hasn't been an easy road for Rivers, whose boundary-breaking comic creativity will likely be listed low in her obituary, to make room for discussion of her obsession with reinvention. Stern and Sundberg sympathize with the star's plight, and provide an excellent platform for her gut-busting politically incorrect comedy to speak for itself.
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Saturday night brought a break from Sundance, and a long trudge in the post-snow storm sludge up to the top of Park City's Main Street, for the world premiere of Steven Soderbergh's Spalding Gray doc, And Everything is Going Fine, at the Slamdance Film Festival. Getting there requires carving a swath through the living hell that is Main Street on the first weekend of Sundance (where do all these kids come from, and why don't the girl ones know better than to wear miniskirts and spike heels when it's 19 degrees?), but once you make it to the Treasure Mountain Inn, the difference between the two local festivals quickly becomes clear
Launched in 1995 by four filmmakers whose movies were rejected by Sundance, Slamdance has since hosted the world premieres of The King of Kong and Paranormal Activity, screened the early work of future auteurs Christopher Nolan and Jared Hess, and has generally blossomed into an institution of its own. While big man on campus Sundance mounts a major campaign touting its return to its roots, Slamdance hasn't drifted far enough from its original lo-fi trappings to necessitate a return. The red carpet scraps lining the aisle of the makeshift Slamdance theater are dingy, the screenings are small and casual and though there are corporate sponsors, when a pre-film bumper flashes their logos the festival organizers themselves shout out snarky heckles. Welcome to an upstart alternative set in its ways.
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As you may have heard, Sundance and YouTube have established a unique collaboration during the 2010 fest, through which three films world premiering here (Bass Ackwards, Homewrecker and One Too Many Mornings--all entries in the NEXT section), as well as two films that debuted in Park City last year (Children of Invention and The Cove), have been made available for rental on YouTube during the duration of the festival. Each film costs $3.99 per viewing, and the filmmakers will, according to a press release, "receive the majority of the revenue share."
The press release also promises that the films will be "spotlighted on the YouTube homepage," but when I went to YouTube I could find no sign of such promotion on the homepage. My "Featured Videos" included Streets Full of Bodies in Haiti and Man Makes Chocolate Records; the clip promoted as Most Popular under the Film & Animation category, The Perfect Body? is a video diary in which two teens interview other teens about style and body image.
At a press conference yesterday announcing the venture, a YouTube rep said the company wants to "give a sense of independent choice for our users," but the fact is, YouTube users seem to mostly choose the homegrown, the incidental and accidental. If the comment thread on Children of Invention (which I only found by searching the title) is any indication, some of those users are hostile towards the very idea that the video sharing site could be used to facilitate for-profit distribution of films. To quote sonicballer8888: "this is bad. soon, youtube will start charging for all videos. keep on rating these low guys."
In addition to "turning up the volume on the marketing," hiring Ricky Gervais to host, and producing pre-broadcast, hype-building webisodes (this apparently worked for the American Music Awards but you know it really didn't cause we're talking about WEBISODES), the Globes social secretary is seating attractive, young people at ugly, old people tables so that the cameras won't melt when they are inevitably forced to focus on the less handsome casts of nominated movies and TV shows.
Lining up younger stars has been a priority. Seated with "The Hurt Locker" contingent will be Taylor Lautner, the beefcake star of "The Twilight Saga: New Moon." "He will be there to make the table look glamorous," Mr. Berk said.
This is clearly a good plan and an awesome social experiment. Which star of Gossip Girl will seat with the ladies of Precious? TUNE IN TO FIND OUT!




